The monthly web site traffic feature is generally identified as data transfer or bandwidth as well, however all of the aforementioned names refer to the same thing - how much info can be transferred to and from a cloud web hosting account. The traffic can be generated in two ways, the more obvious one being site visits. If somebody opens your web site, their web browser requests and downloads the webpages from your web hosting server then shows them on their end. The more visitors you have, the more outbound traffic is generated from your web hosting account. Considering that this particular feature includes the total website traffic, not only the site visits, you should not forget that incoming traffic is measured as well. Which means website content and various other files that you upload to your account using a file manager or an FTP software are counted towards the account allowance. The transfer is usually monitored every month and the counter resets on the very first day of each and every month whatever your actual date of signup.