A dedicated IP address ensures that you shall have a unique numeric identifier on the Internet and that it will not be shared with other's websites or applications as it happens with a shared web hosting account. There are various uses for a dedicated IP - for instance, when an SSL certificate is required in the event that you have a web-based store and you would like to accept online payments or in case you have a login form and you'd like the information that users submit to be encrypted. A dedicated IP address can also be used for other programs, such as a VoIP server, for instance. Moreover, it'll give more credibility and security to your sites, given that a network flood to a shared IP won't have any effect on your dedicated IP. In case you host your sites with us and you have your own server, you will be able to get one or numerous dedicated IP addresses with simply a couple of clicks and to use them in case you cannot use the IP included with the hosting server.