Usually customers check just the features they're going to get with a given cloud web hosting plan and forget something just as important - the service uptime. As efficient as a plan could be, regular downtimes may result in lower search engine ranking positions and lost customers no matter what the reason for them may be. Of course, not many people would come back to a site which is unavailable half of the time, not mentioning the misused capital assuming you have invested in an advertising and marketing campaign. That is why, if you buy a new web hosting plan, you should make sure that the service will be stable and your Internet sites will be online constantly. This means a boost in traffic, or in case that you've got an online store, for instance, higher uptime would mean more satisfied clients.