Due to the fact that an Internet site is used to share information with the online world or to find more customers in case you offer products and/or services, it is important to know how it is performing. What you will need for that is a comprehensive report of the visits to the site - how many new individuals have opened it, how many have returned, what webpages they have visited etc. It shall be be extremely helpful if you know how people came across your website, especially if you are running an advertising campaign, since you shall be able to find out if people have opened your Internet site directly or if they were referred by a browser's search engine or a portal where you advertise. This sort of info can help you improve the performance of the site and, if needed, modify your advertising practices if various parts of the Internet site need to be getting more visitors. Having detailed stats will give you a better perception of how your site is doing and a better control over your presence online.